Holiday Media Kit for Consignment Stores: Your Guide to a Successful Season

Ready or not, the holiday shopping season is here! And it’s the perfect chance for consignment and resale stores to shine by helping shoppers find unique, secondhand treasures for their gift lists and holiday essentials. With more people looking for eco-friendly, budget-friendly options, this season is all about showing off what makes your store special.

We know how busy it gets this time of year, so we’ve created a Holiday Media Kit just for you! Inside, you’ll find fresh sales ideas, tips on sourcing festive inventory, and ways to boost your store’s holiday vibe. Plus, there are downloadable assets ready to make your holiday marketing sparkle.

Why Promote Secondhand Shopping During the Holidays? 

With an increasing emphasis on sustainability, budget-consciousness, and unique finds, secondhand shopping is more appealing than ever during the holidays. Here’s how your consignment store can highlight the benefits of choosing pre-loved gifts:

• Sustainable Gifting: Let customers know that by shopping secondhand, they reduce waste and choose a more sustainable option for holiday gifting.
• Unique Finds for One-of-a-Kind Gifts: Emphasize your store's rare finds that can make gifts feel more personal and special.
• Affordable Holiday Shopping: Most consignment stores offer quality goods at a fraction of the retail price, which can be especially helpful during the gift-giving season.

Stand Out This Holiday Season: Tips to Attract Festive Shoppers

Make Your Store a Must-Visit Holiday Shopping Destination

The first step to a successful holiday season is encouraging shoppers to view your store as a go-to holiday shopping destination. Here are some ideas to get the word out:

Share Your Store’s Story: Create posts about your store’s mission, commitment to sustainability, and unique selection of items. Personal stories about your consignors or the history of items can make shopping at your store feel like a unique holiday experience.

Create Holiday-Themed Social Media Campaigns: Use platforms like Instagram, Facebook, and Pinterest to showcase your best holiday items. Try themes like:

• “Gift Guide Series” – Share images of items under different price ranges (e.g., “Gifts Under $25,” “Luxury Gifts,” etc.).
• “12 Days of Christmas Finds” – Share a special item each day leading up to Christmas.
• “Consignment Holiday Challenge” – Encourage your followers to find their favorite holiday outfits or unique gifts in your store and tag you.

Holiday Shopping Events: Host in-store or virtual shopping events to create excitement. Consider offering:

• Exclusive Previews of new holiday items.
• Discount Days with store-wide discounts or flash sales on holiday items.
• Gift Wrapping Services to make your store a convenient one-stop shop.

Curate Holiday-Themed Inventory

Stocking the perfect festive holiday inventory is essential to meet holiday shoppers' needs. Here’s how to ensure your shelves are stocked:

Look for inventory that matches popular holiday gift categories. Examples include decorative items, winter apparel and gifts, such as jewelry, watches, and designer bags.

Send out a themed consignment request through email or social media to encourage consignors to bring in holiday-related items. Offer limited-time promotions for seasonal consignment to boost your inventory in categories like holiday outfits, party dresses, and seasonal home decor.

Collaborate with local artists, crafters, or other small businesses to feature holiday-themed inventory, such as handmade ornaments, candles, or artisanal gift items. This diversifies your offerings and highlights your support for the local community.

Promote Holiday Sales and Events

Once your inventory and promotions are ready, it’s time to spread the word. Here’s how to maximize your store’s visibility during the holiday season:

• Social Media Promotions : Use engaging posts to announce sales, special hours, or holiday events. Utilize festive graphics, countdowns, and stories to keep customers excited and informed.
• Email Campaigns: Send out weekly holiday-themed newsletters to keep your audience in the loop about new arrivals, special promotions, and event reminders. Consider including exclusive “VIP” offers for your email subscribers.
• Gift Card Promotions: Encourage last-minute holiday shopping by promoting gift cards. Consider offering a small discount or bonus gift card (e.g., “Buy a $50 gift card, get a $10 bonus”) to incentivize purchases.

TIP: Create a “Gift of Thrift” Promotion: Consider a “Gift of Thrift” program where shoppers get a discount on gift cards purchased for friends and family. It’s a great way to introduce new customers to your store through gift-giving.

Your Holiday Media Kit to get you Started

To make promoting your consignment store easier this holiday season, we’ve created a set of downloadable assets designed to match the festive spirit while promoting the benefits of secondhand shopping. Here’s what’s included in the kit:

• Social Media Templates
  Holiday-themed templates for Instagram and Facebook posts, perfect for promoting gift guides, new arrivals, and holiday events. These templates are easy to customize with your own images and text.
• Gift Guide Graphics
  Eye-catching graphics for promoting curated gift guides in your store. Use them for email campaigns, social media, or in-store displays to help shoppers find the perfect gift.
• Email Banner Templates
  Brighten up your holiday emails with seasonal banner templates that can help your announcements stand out in subscribers’ inboxes.
• Holiday Event Flyers
  Editable flyer templates for in-store events like holiday preview nights, flash sales, and gift-wrapping days. These can be printed and displayed in your store or shared digitally on social media.
• Gift Card Promo Graphics
  Graphics to promote gift card sales as a convenient holiday gift option, featuring festive designs and customizable space for your store’s branding.

How to use them on Social:

• Instagram & Facebook: Post these images directly to your feed with a catchy caption and relevant hashtags to grab attention.
• Instagram Stories: Share the images in your Stories, and add some fun stickers, music, or polls to drive even more interaction.
• Pinterest: Pin the images to inspire your audience and direct traffic back to your store’s website or blog.
• Twitter: Tweet the images with short, catchy captions to spread the word quickly. Encourage retweets to expand your reach.

In-store flyer:

Download the template here. 

In-store and online flyer:

Download the template here. 

Email Banners: 

View more templates and download by clicking here. 

Social Media Posts:

View more templates and download by clicking here. 

Instagram Stories:

View more templates and download by clicking here. 

Wrapping Up: Make This Holiday Season a Success

The holiday season offers an incredible opportunity to attract new customers, encourage sustainable shopping, and highlight your store’s unique offerings. With this media kit, you’re equipped to make the most of this festive time, create a memorable shopping experience, and turn holiday shoppers into repeat customers.

Remember, promoting secondhand shopping during the holidays isn’t just about sales – it’s about sharing a story and inviting your community to shop sustainably. Here’s to a successful holiday season filled with unique finds, meaningful gifts, and the joy of secondhand shopping!