How Resale Stores Can Make the Most of National Consignment Day

Happy National Consignment Day! Celebrated each year on the first Monday in October, this day is all about recognizing the value of secondhand shopping. For resale store owners, it’s a great opportunity to celebrate the benefits of consignment and engage your community. Here’s your guide to making the most of National Consignment Day and encouraging shoppers to embrace secondhand.

The Heart of National Consignment Day

National Consignment Day was launched in 2017 by The RealReal to spotlight the positive impact of shopping secondhand. It’s a day dedicated to raising awareness about the environmental and economic benefits of consignment. By choosing to shop secondhand, we can reduce waste, support sustainable practices, and find unique treasures at great prices.

Why National Consignment Day Matters

For consignment stores, this day is an excellent chance to highlight:

• Sustainability: Consignment shopping helps keep items out of landfills and reduces the need for new production. It’s a key player in promoting a circular economy.
  
• Budget-Friendly Finds: Consignment offers high-quality, often designer, items at a fraction of the original price. It’s a great way for shoppers to score deals on unique finds.
• Supporting Local Businesses: Consignment stores are often locally owned and operated, making them vital to community support and local economies.
  

How Your Store can Shine on National Consignment Day

Here are some fun and effective ways to celebrate and encourage secondhand shopping:

1. Host an In-Store Event: Plan a special celebration with exclusive discounts, or raffles. Create a festive atmosphere to attract more visitors and make the day memorable for your customers.
2. Run a Social Media Campaign: Share the story of National Consignment Day on your social media channels. Post about your latest arrivals, promote special offers, and use hashtags like #NationalConsignmentDay to join the broader conversation.
3. Partner with Local Businesses: Collaborate with other local businesses or eco-friendly groups to amplify your message. Consider hosting a joint event or cross-promoting to attract a wider audience and strengthen community ties.
4. Take advantage of Consignment Software: Effective consignment pos software, like SimpleConsign, plays a crucial role in managing your store’s operations. With SimpleConsign, you can easily track inventory, handle consignor payments, and streamline the checkout process. 
   

Tips Stores can Share with Shoppers

Here are some tips you can share with shoppers to make the most of the day:

• Explore the Unique Finds: Encourage shoppers to take their time browsing your store’s offerings. Consignment stores often have one-of-a-kind items that aren’t available elsewhere. Let them know that a little time spent digging can lead to discovering hidden gems.
• Mix and Match for Style: Suggest that shoppers get creative with their wardrobe. Consignment stores offer a range of items that can be mixed and matched to create unique looks. Encourage them to experiment with pairing different pieces to discover their personal style.
• Look for High-Quality Brands at a Fraction of the Price: Emphasize that consignment shopping doesn’t mean compromising on quality. Many items are from top brands and are available at significantly reduced prices. Shoppers can enjoy designer finds without the designer price tag.
• Think Eco-Friendly: Remind shoppers that by choosing secondhand, they’re making a positive impact on the environment. Purchasing consignment items helps reduce waste and supports a more sustainable lifestyle.
• Declutter and Consign: Suggest that shoppers consider consigning their gently used items. Not only can they earn a bit of extra cash, but they’re also contributing to a circular economy by passing items on to new owners.
• Take Advantage of Special Offers: Let shoppers know if you’re offering any special discounts, promotions, or giveaways for National Consignment Day. Highlighting these deals can motivate them to shop and celebrate with you.
• Share Their Finds: Encourage shoppers to share their favorite consignment finds on social media. Create a special hashtag for National Consignment Day, and ask them to tag your store. It’s a fun way for them to show off their great purchases and help spread the word about the benefits of secondhand shopping.

National Consignment Day Media Kit

We know how busy you are, so we’ve put together a media kit to make promoting National Consignment Day a breeze! With ready-to-use social media images, infographics, and more, you’ll have everything you need to keep your customers engaged and excited.

How to Use Them:

• Instagram & Facebook: Post these images directly to your feed with a catchy caption and relevant hashtags to grab attention.
• Instagram Stories: Share the images in your Stories, and add some fun stickers, music, or polls to drive even more interaction.
• Pinterest: Pin the images to inspire your audience and direct traffic back to your store’s website or blog.
• Twitter: Tweet the images with short, catchy captions to spread the word quickly. Encourage retweets to expand your reach.

CUSTOMIZE THE TEMPLATES BY CLICKING HERE.

2. Social Stories

CUSTOMIZE THE TEMPLATES BY CLICKING HERE. 

We've created two flyers to help you connect with your customers in a visually engaging way. Use these flyers to educate your audience about the benefits of shopping secondhand, the sustainability of resale, or whatever message aligns with your brand.

How to Share:

• Social Media: Post the infographic on your store’s Instagram, Facebook, or Twitter. Use relevant hashtags to reach a wider audience, and don't forget to tag us!
• Email Newsletters: Include the infographic in your next email blast to keep your subscribers informed and engaged. It’s a great way to add value to your content.
• In-Store Displays: Print the infographic and display it in your store to catch your customers' attention while they shop. You can also hand out smaller versions for them to take home.

CUSTOMIZE THE TEMPLATES BY CLICKING HERE.

To Wrap Up

National Consignment Day is more than just a day of shopping; it’s a celebration of sustainability, community, and smart shopping. As a resale store owner, you have the opportunity to lead the way in promoting secondhand shopping and making a positive impact on the environment. So, gear up, get creative, and make this National Consignment Day a standout event for your store and your community. Here’s to celebrating secondhand shopping and all the benefits it brings!