Events

Webinar Recap: Merchandising is Storytelling

Written by Caroline Desmond | May 22, 2024 1:58:24 PM

Are you looking to increase your visual merchandising and make your visions come to life? Michelle Sherrier shares her experience and expertise on how to make your merchandise stand out.

Michelle is the owner of MC Design Collaboration, a retail consultant specializing in visual merchandising and she is also the host of The Retail Whore Podcast. With over 40+ years in the retail industry including owning 3 stores at the iconic Fred Segal Santa Monica to heading up visuals in the Santa Monica Anthropologie she has done just about every job that retail has to offer. The Retail Whore Podcast started from Michelle doing Instagram live interviews with retailers during the pandemic shut down. Giving retailers a place to talk about how they were pivoting, what was working for them and how they were staying busy. A year later the Retail Whore Podcast was launched.

In this webinar, Michelle shares how to successfully:

  • Use different objects for an impactful statement
  • Make color themes pop
  • Pull like objects together
  • Rethink and reuse everyday materials
  • Find unique contextualizers
  • Create risers that will make your merchandise stand out
  • Much more

Learn about the ins and outs of merchandising success. Watch the recording today!

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