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Facebook Live auctions are a powerful way for consignment stores to engage their audience, showcase inventory, and increase sales. As more shoppers opt for online shopping, live selling has become a go-to strategy, especially during high-traffic events like Black Friday and holiday sales. Whether you're a seasoned seller or just starting out, here’s how to maximize your results.
1. Go Facebook Live Often
Consistency is key. Set a regular schedule (weekly or bi-weekly) and promote your upcoming live sessions across platforms. This not only builds anticipation but also helps the Facebook algorithm push your content to a larger audience. You can go live for 30 minutes or so, showcase new arrivals and answer your customer’s questions. Customers will begin to look forward to your lives and you will quickly understand the process of a regular Facebook live. Use Facebook Insights to determine the best time to go live when your followers are most active.
Pro Tip: Start with 20-30 minute sessions showcasing popular or seasonal items to capture viewer interest.
2. Promote Your Facebook Live Auction to Increase Visibility
You want to make sure your audience knows about this live event. Post graphics to grab your audience’s attention or even give them a preview of some items. Promote your event on multiple channels, including:
- Facebook Events: Create an event and invite followers.
- Instagram and Email Marketing: Build anticipation with sneak peeks.
- Pre-recorded Teasers: Offer a preview of the items that will be featured during the auction.
Pro Tip: Use keywords like “live auction,” “exclusive deals,” and “Facebook Live sale” to improve search visibility and attract a wider audience.
3. Leverage the Right Tools to Simplify Selling
Selling on Facebook Live is hard enough, make it easier for yourself by having someone else do the heavy lifting. SimpleConsign has combined the Shopify integration with LoyalShops to make selling consignment on Facebook Live easier. The LoyalShops system takes care of tracking the responses which will take some of the pressure off you. If you do not currently have the Shopify plugin, you don’t have to worry about getting it completely set up. All you need is your inventory, the rest can come later. We hope that this makes things easier since we know how busy this upcoming season is. We also want to help by giving back which is why currently all subscription charges from new customers and the difference in price for current customers who upgrade will be given to charity.
Pro Tip: If you’re new to selling online, don’t worry about perfecting every detail—just get started with your best inventory.
4. Engage Viewers and Create Urgency During the Auction
A successful Facebook Live auction thrives on engagement. Greet viewers by name, respond to comments, and use time-limited deals to create urgency. Encourage viewers to type “SOLD + item number” to secure their purchase quickly.
Pro Tip: Use interactive features like polls and live Q&A to build excitement.
5. Simplify Checkout and Follow-up for a Seamless Experience
Provide clear payment instructions and send automated follow-up messages to make it easy for buyers to complete their purchases. A streamlined checkout process ensures a positive customer experience and increases repeat business.
Running a successful Facebook Live auction takes practice, consistency, and the right tools, but the rewards are well worth the effort. By engaging your audience regularly, promoting your events effectively, and simplifying the selling process, you can boost sales and build a loyal customer base. Don’t be afraid to experiment and refine your strategy as you go—each live session is an opportunity to learn and improve. With the right approach, your consignment store can thrive in the growing world of live commerce. Ready to go live? Start showcasing your best inventory today!
